ABOUT OUR INVITED GUEST FOR THIS MONTH’S YELF LITERARY EVENING, JULY 2019
About The Author
Farida Yahya is a social entrepreneur and active citizen. She is the Founder and CEO of Lumo Naturals; Abuja’s foremost natural haircare solutions brand; where she formulates and produces a full haircare line using women-led cooperatives to locally source our herbs, plant oils and natural butters.
Farida is the lead tutor at The Brief academy; A concierge business hub for female owned businesses which tours six states in Nigeria. With the sole purpose of helping the women grow their businesses into generational wealth creation channels through design thinking, financial literacy, and core team building blueprints.
About The Book
In Redefining beautiful, she shares her 10-year-old journey through going natural, and starting a hair-care business. The highs, lows, and triumphs of chasing your dreams despite the many obstacles that seem insurmountable at every phase.
This game changing memoir is full of business lessons, career switching advice and inspiration for how to find passion and happiness as you create your own path to success. It celebrates being different and uncovers the journey to starting your own business.
Redefining beautiful is for the young girl struggling with her insecurities, in a flawed world that wants her to be perfect. It is a template for how you can fail forward, and make your own rules for the world you want to see.